For decades, the film industry has operated around a single moment. The greenlight. A script is developed. Talent is attached. A package is built. Then it goes into a room
Why standalone films are becoming structurally fragile
For most of the modern film era, the financing logic was straightforward. Write the script. Attach a director. Package cast. Raise the money. The audience came later. Distributors would position
Building films that last beyond opening weekend
Most producers talk about marketing as if it begins once the film is locked. It doesn’t. By the time you’re cutting a trailer, you’re no longer shaping demand. You’re trying