Female/Non-binary Feature Lab Attagirl Launches Y2 Programming; For Film’s Sake

March 9, 2022

Global film incubator Attagirl has launched its second year program, following a successful pilot year supporting women and non-binary filmmakers.
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Female/Non-binary Feature Lab Attagirl Launches Y2 Programming; For Film’s Sake

Global film incubator Attagirl has launched its second year program, following a successful pilot year supporting women and non-binary filmmakers.

The flagship program, which is supported by Screen Australia, the British Film Institute (BFI) and Telefilm Canada, is progressing seven teams into its industry-facing workshops as part of the film incubator’s second year of programming.

For Film’s Sake, the advocacy nonprofit behind the Attagirl initiative, is gathering crucial data and insights from its first and second year programs in the lead up to the release of its Attagirl Pilot Report in late 2022.

“Our preliminary findings indicate a more diverse and representative talent pipeline is dependent not only on access to funding, but crucially, access to the global industry. Gaining knowledge and networking is critical for filmmakers to understand the market readiness of their projects,” says For Film’s Sake’s executive director Sophie Mathisen.

“Efforts to diversify the pipeline have historically focused on funneling new and emerging talent into the sector. And while that’s vital, our report data suggests that redressing the imbalance of women and non-binary folx (folks) working in feature films will best be achieved by programs and policies that deliver talent retention — as well as talent attraction.

“This year’s progressing teams represent a diverse cross section of filmmakers who have clearly demonstrated their willingness and capacity to adapt their projects for specifically targeted audiences. We’re thrilled to be supporting an exciting cohort of established, mid career as well as first time feature filmmakers.”

The seven teams who have progressed to Attagirl Stage Two include participants from Australia, Canada, Portugal, South Africa, Scotland, Wales and England:

  • A CUP OF TEA by writer/director Dee Dogan and producer Bethany Bruce
  • FEED by writer Stephanie Johns and director/producer Nancy Ulrich
  • SPRING TIDE by writer Jodie Ashdown, director Amy Coop, and producer Daniel Harris
  • LAUGH CLUB by writer Lou Sanz and producer Michael Wrenn
  • MEDIUM BELUGA by writer/director Laura Bergeron, producer David Baeta, and producer Simon Madore
  • WHO’S AFRAID by writer Sarah Walker, director/producer Nicole Da Silva, producer Liliana Mjunoz and director/producer Danielle Cormack
  • BIG FISH by writer/director/producer Victoria Thomas, producer Eliane Ferreira, and producer Cati Weinek

ABOUT: The Attagirl initiative is designed and run by For Film’s Sake, Australia’s non profit organization advocating opportunity for all women in production, distribution and cultural exhibition. It promotes inclusivity, growth and longevity in the global screen industry.

For Film’s Sake has received support from Screen Australia’s Enterprise fund. The Attagirl initiative is financed with the assistance of Screen Australia, British Film Institute, Telefilm Canada, Swedish Film Institute, New Zealand Film Commission, VicScreen, Create NSW, Screen Queensland, South Australian Film Corporation, Screen West and Lottery West.

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