•  Year-on-year increases in number of pirates experiencing cybersecurity issues
  • A fifth of Australians admit to regularly pirating films and TV shows
  • Loopholes in site blocking legislation need to close in order to decrease piracy

Creative Content Australia (CCA), the anti-piracy advocacy group representing the screen industry, has called on the Government to strengthen site blocking laws as new findings reveal Australians are bypassing site blocks and increasingly becoming victims of cybercrime.

Cybersafety remains a major issue for Australians who pirate. The annual piracy survey from Creative Content Australia revealed year-on-year increases in the number of pirates who report being hacked, becoming a victim of fraud, or having a virus or ransomware installed on their device. In total, 72% of adults and 82% of teens who pirate have experienced one of the above.

Graham Burke AO, Chair of Creative Content Australia, said: “Australians must remember, pirate operators are not altruistic and a ‘free’ TV or movie is not free at all. It’s simply a lure for criminal enterprises to make money via illegal scams, such as identity theft and ransomware, that can literally ruin peoples lives.”

CCA’s research reveals a fifth (21%) of adult Australians are regularly accessing pirated content despite pirate websites being blocked by ISP’s and Search Engines under site blocking laws.

And, exposing another flaw in the site blocking regime, CCA’s research revealed that a quarter (25%) of the pirates who had encountered a blocked site simply changed their DNS to an Alternate DNS provider to bypass the block.

Burke continues: “We hope the Copyright Enforcement Review will urgently future proof site blocking legislation and close the loophole which is diverting hard-earned revenues from the screen industry and putting Australian’s online safety at risk.”

Creative Content Australia released the findings as part of the Department of the Attorney General’s public consultation into Australia’s copyright enforcement regime.

About Creative Content Australia

Creative Content Australia (CCA) supports the screen industry by raising awareness about the role of copyright, the importance of legal screen content, and the negative impact of piracy on the content creators of the film and TV shows that audiences love. CCA is supported by Australian creative industry companies and associations, opposed to the theft of creative works that put jobs at risk, and undermine business models and investment in creative enterprises.

About the Survey

Since 2010, Creative Content Australia has commissioned an annual survey analysing the behaviours and attitudes of Australians towards copyright infringement. The survey, which has been carried out by Screen Audience Research Australia (SARA) for the past two years, examines both legal and illegal content viewing habits, the ways in which Australians find pirated content and respond to legal barriers such as site blocking. The survey also teases out some of the attitudes to piracy to understand the motivating factors which lead people to pirate, and some of the factors which might act as a deterrent.

Methodology

The Adults wave was conducted as an online quantitative research questionnaire between 27th – 30th September 2022. A nationally representative base of 1,229 respondents over the age of 18 took part in the survey. The Teens wave was conducted as an online quantitative research questionnaire between 12th – 24th October 2022. A nationally representative base of 629 respondents aged between 12-17 took part in the survey. The findings were up weighted to ABS data on age, highest level of schooling, sex and area to be representative of the total population.

The research is available here: https://creativecontentaustralia.org.au/wp-content/uploads/2023/03/2022-Australian-Piracy-Behaviours-and-Attitudes.pdf

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