Panasonic has unveiled its first ever LUMIX 72-hour filmmaking challenge, inviting Australian filmmakers to showcase their creativity, talent and storytelling expertise. Welcoming all entrants, from passionate amateurs to hybrid content creators, the competition will give 10 filmmakers just 72 hours to script, film, edit and submit an original short film.

To be part of the inaugural “LUMIX 72-hour filmmaking challenge”, entrants must first create a 30-60 second video to demonstrate what makes them the perfect candidate for the challenge. Ten successful applicants will then be loaned the newly-launched LUMIX S5IIX and supporting equipment to create a three-to six-minute short film and trailer. The film must include a special theme that will be unveiled to the shortlist simultaneously at a video briefing to kick off the contest.

Applications for the shortlist are now open and will close on 26 June 2023. To participate in the LUMIX 72- hour filmmaking challenge and for key dates and FAQs visit:

Following the 72-hour challenge, finalists will be invited to present their work to a judging panel including leading industry professionals at an exclusive showcase event in Sydney. The films will be judged by criteria that will recognise creativity and originality, cinematography and the smooth and unique integration of the theme into the short film.

The overall winner of the 72-hour challenge will receive a prize package including more than $10,000 RRP of LUMIX imaging products plus $5,000 in cash. A People’s Choice Award will also be determined by a live poll during the event, with the recipient enjoying a prize package of more than $5,000 RRP in LUMIX imaging products. Finalists will also receive flights to Sydney, tickets to the showcase event, and a night’s accommodation.

Aaron Waters, Product Marketing Manager, Imaging at Panasonic explained: “LUMIX is excited to provide this opportunity to support Australian filmmakers and encourage them to showcase their creative talent and ingenuity, regardless of their level of experience. With our newest LUMIX camera in hand, they will have a tool that can support the demanding 72-hour format, with pro-level video and streamlined workflow to get them past the post!”

“This challenge celebrates the art of storytelling through the lens. It is a platform for established and emerging filmmakers to demonstrate flair, collaborate with like-minded enthusiasts and celebrate each other’s work. It is testament to our commitment to fostering innovation and we are excited to witness filmmaking passion shine.”

About the LUMIX S5IIX

The full-frame mirrorless LUMIX S5IIX is a significant step forward for ambitious content creators who demand uncompromising performance, free from capture and workflow constraints.

Sporting a LUMIX-first monochromatic all-black look, this sleek model is not only impressive on the outside, it hosts the following state-of-the art features:

• Advanced video codecs such as All-Intra and ProRes
• RAW video output via HDMI supported by an external recorder, now including ProRes and Blackmagic RAW
• Wired / Wireless IP streaming and USB tethering
• First LUMIX full-frame mirrorless camera with IBIS to record directly to an external SSD via USB-C
• Phase Hybrid AF
• Smooth Stabilisation with Active I.S. Technology
• Heat management for unlimited recording time
• In-camera workflow with REAL TIME LUT

This highly sought-after evolution of the LUMIX range is available to purchase today. Visit here for more information.