by Rory Scott
Casinos are more than just a place for players to enjoy their game and relax. Casinos are now a huge concept within the realm of film. And this concentration and focus on casinos and gambling in films adds to its mystery and glamour.
The power of casinos
The use of casinos in movies is to add another dimension to the film. For instance, this can be to create more tension or drama to a particularly gripping scene.
Casino locations are pretty diverse and can add a change of scenery for the characters and the plot of the film. They have a special appeal to directors as casinos appeal to audiences around the globe. Everyone, no matter where they live, knows what a casino is. Additionally, casinos have a way to build a certain image or add a dash of glamour, giving the movie an extra dimension.
Blackjack is the name of the game
Usually, when casinos are shown within films, the characters are playing blackjack. This is a common association, and this is sometimes used by the director to symbolise another aspect or perspective of the film. Such as symbolism for life and how fate can deal you any card.
For instance, in the James Bond films, blackjack is often played and used as a metaphor for life. When the character decides whether he or she should stick or twist, this is often seen as a metaphor for life decisions and how a seemingly small, insignificant decision has the capability to impact a larger aspect of life or people.
Roulette
Roulette is often seen within movies and with a music score giving it a little more edge. Usually, when roulette is shown on screen, the director wants to rely on some sort of tension or tightness to the scene, which adds more emotion and feeling to the scene.
Under pressure
Poker is another commonly seen casino game within films. This game is often used to portray high-pressure situations where big stakes are at risk. Poker adds a large amount of tension, drama, and intensity to films.
Poker being played in a casino can also show some sort of strategy or gameplay. This could also be seen as a metaphor for remaining calm under pressure or how sticking to a plan, gameplay, or strategy in life can result in success, wealth and good fortune.
Casinos themed filming locations
Casinos pop up within films and TV shows all the time. They play a massive role within many film plotlines and stories. This choice is deliberate for many directors and is usually used to portray a deeper, more significant meaning. Casinos are such a large part of popular culture that they make the perfect location for an action story or perhaps a romantic comedy. The possibilities are endless.
Promotions
Casinos are now partnering up with different industries to create engaging promotions for each party. These include films, events, and other holidays.
One notable example is the Springbok casino in South Africa that created a full campaign for the Avengers Age of Ultron film which saw the movie’s cast and crew filming heavily in Johannesburg for over two weeks. The premier online portal PlayCasino.co.za provides honest reviews of casinos like this, and they have provided a detailed one on Springbok Casino that is open for players in the South African market.
The Springbok casino offered movie fans a bonus for the release of the movie. The bonuses included free spins, so that casino fans and movie fans were able to celebrate and be included in the launch of the movie.
