A father of six, Sutherland also has an innate knack with children, revealing their inherent personality and spark on film. His ability to portray the relatability of family dynamics is evident in recent campaigns such as Sport NZ ‘Push Play’ and Oceania ‘The Table’.
Working with a diverse client list, Sutherland has directed campaigns for global brands including McDonalds, IKEA and HSBC. Known for finding the heartbeat of a story, his campaign ‘Mike & Mandy’ for One Percent Collective is as emotive as it is offbeat fun.
Alongside his commercial work, Sutherland continues to write and direct various feature films, TV series and documentaries that inform his commercial approach. His first feature, Shopping, premiered at Sundance and won the Grand Prix at the Berlin International Film Festival. Currently in the pipeline is feature The Last Dodo and TV series The Wrecking Ball.
