by FilmInk Staff
Former Netflix ANZ content chief Que Minh Luu will join senior commissioning executives at Screen Queensland’s In the Frame, as Queensland’s screen sector adjusts to a reduced funding environment.
Que Minh Luu will appear at Screen Queensland’s In the Frame: Screen Queensland Practitioners Forum in a session examining how projects move from pitch to greenlight, alongside executives from Stan (Andy Ryan), the ABC (Brett Sleigh) and Paramount (Sophia Mogford).
Her appearance comes as the Queensland screen industry grapples with changes to the state’s production incentives.
In August, the Queensland Government announced $50 million in incentives funding for Screen Queensland over two years. However, ABC reporting found the figure represented a real-terms reduction of at least $13 million a year compared with previous funding levels, prompting concern across the production sector.
The announcement was subsequently examined by ABC’s Media Watch, which focused on how several outlets initially reported the $50 million figure as a funding “boost” without making the reduction against previous budgets clear.
Against that backdrop, Luu brings extensive experience from the commissioning side.
She joined Netflix in 2020 as its first Director of Local Originals for Australia, later becoming Director of Content for Australia and New Zealand. During almost five years with the streamer, she oversaw local commissioning associated with titles including Heartbreak High, Boy Swallows Universe and Apple Cider Vinegar.
Luu’s Netflix tenure ended in 2025. Netflix initially announced that she was stepping down from the content role and would continue for a period as an exclusive creative consultant. That arrangement was subsequently terminated.
A Sydney Morning Herald/The Age report examined the circumstances of the split, including allegations from former colleagues about Luu’s management style. Netflix declined to comment on the specifics of her departure. Luu said the decision to end the consultancy was hers and that she believed a clean break was preferable for the teams and projects involved.
Before Netflix, Luu worked across development, production and commissioning at Matchbox Pictures and the ABC. Her credits include Frayed, The Heights, Harrow, Diary of an Uber Driver and Content, which won an International Emmy.
Since leaving Netflix, she has continued to examine the mechanics of screen production through her Content Exec newsletter, writing about pitching, showrunners and AI.
For instance, in What Happens After The Pitch?, she explores the often opaque process between a pitch meeting and a greenlight — the budgets, strategy, production realities and internal decisions that determine whether a project actually gets made.
It makes Luu a timely voice for In the Frame: someone who has developed and produced projects, commissioned them at scale, and is now examining the systems that determine what gets made.
For Queensland producers, that conversation takes place against a more immediate challenge — how to get projects from pitch to production when the funding environment itself is changing.
Jacqui Feeney, Screen Queensland CEO said that “our agency is committed to backing Queensland stories, the people who tell them and the businesses that make them. Providing accessible and open events like In The Frame: Screen Practitioners Forum in both Brisbane and Cairns is part of that promise.
“In The Frame provides a platform for industry leaders like Que Minh Luu to share their vast experience and practical insights directly with the local sector, particularly early-career practitioners, helping them to expand their tool kit, build new connections and explore what’s possible in an ever-evolving sector.”
In The Frame is on 7 October 2026, event details here
