You saw the ‘*’, well, that’s because this is just like the old ‘buy-one-get-one-free’ trick that distributors and cinemas have used for many years, but in this case, the ‘buy one’ needs to be an adult, and the ‘get one free’ has to be a student under the age of 18.
Still, it’s an admirable and clever concept, very much on-message with what the film is about.
“We made this film to show a hopeful view of the future, and nobody can impact that more than the youth of today,” says Gameau. “We are getting passionate responses and great insights from students after early preview screenings, so we are thrilled to be working with Palace to make sure as many young people as possible can see the film and be inspired to join the regeneration.”
Palace Cinemas’, CEO, Benjamin Zeccola, indicated that the alignment felt right: “From solar panels to recycling programs, Palace Cinemas have long been committed to incorporating sustainable practises and we are thrilled to be able to support the next-generation of leaders and cinema-goers in making a positive change.”
2040 opens nationally in Australian cinemas on Thursday 23 May 2019. For more information including cinema locations, visit madmanfilms.com.au/2040film.