Marketing and advertising for the film were designed and executed by Australian-based advertising agency, Ad Intelligence. The campaign is delivering over 150,000 trailer views daily in Australia only, reflecting a receptive audience that is engaging with the characters and exciting plotline. TikTok has welcomed the campaign to their famous short-form platform, noting that it has been received exceptionally well.
Partnering with Ad Intelligence on the launch marketing campaign, Managing Director of Hive Studios, Matt Drummond, said, “We are thrilled to have partnered with Ad Intelligence on the launch marketing campaign for The Secret Kingdom. Our team’s creativity and expertise, combined with Ad Intelligence’s unique and powerful data-driven approach, has led to an incredibly successful campaign in such a short time. We are excited to see the film’s release and confident that it will be a hit with audiences everywhere.”
Danielle Ramaiya, Managing Director of Ad Intelligence, added, “Our bespoke data-driven approach has allowed us to target the right audiences with the right messages, resulting in a highly engaged audience that is excited about the upcoming release of The Secret Kingdom. We are proud to have partnered with Hive Studios and look forward to the film’s launch.”
A hit on social media platforms
The film’s release is eagerly anticipated by audiences and film enthusiasts alike, as excitement continues to build in the lead-up to its release. The Secret Kingdom relatable characters and stunning visuals have made it an instant hit on the popular social media platform TikTok.
Featuring rising stars Alyla Browne, Sam Everingham, and Darius Williams, The Secret Kingdom tells the story of Anxious Peter (12) and his Sister Verity (9) who are whisked underground by an army of Pangolin and thrust into an adventure of a lifetime.
International Release
The Secret Kingdom is opening in cinemas across Australia on April 27 and will be released internationally in theatres in the coming months. For more information, please visit www.thesecretkingdommovie.com or follow the film on social media at @TheSecretKingdomMovie.
Full trailer
https://youtu.be/Oq-jOX2o0Vk
TikTok channel
https://www.tiktok.com/@thesecretkingdommovie
