by FilmInk Staff
Former Screen Queensland Head of Content, Diya Eid has been promoted to Head of Content at Orange Entertainment Co.
Eid has been with the production company since 2021 and during this time has worked as a producer on globally acclaimed projects including Audrey (SXSW Austin 2024, MIFF, Netflix ANZ), Missing Persons Investigation (Nine Network and Fremantle) and White Fever (ABC). As well as her producing experience, Eid has held significant content and investment leadership roles in funding agencies where she oversaw development and production of award-winning scripted and factual content including with Stan, SBS, ABC, Audible, SXSW, Screamfest LA, and La Boîte Theatre Co.
The appointment comes a few months after the announcement of Georgia Woodward as Chief Operating Officer of Orange Entertainment Co., part of The Post Lounge Group. Of Eid’s appointment, Woodward said “Diya is an impressive content leader and a true story developer. She nurtures creative teams – particularly writers – from ideation to delivery. I have absolute trust in her ability to take OEC’s slate to the next level as part of our global focus”.
Of Orange Entertainment Co.’s focus, Eid says “Our slate honours people at the centre of our storytelling – audience and creators. I want to help get stories to the screen that take you on a ride, that grab you by the throat and leave you craving more. Give me twists, turns, secrets, lies.
“We approach every project we develop as audience first, and look for the emotional promise. Am I going to laugh out loud? Ugly cry? Turn all the lights on in the house? Obsess over every easter egg in a mystery box? What is the experience of watching this? And what is the thing that is going to get people to a cinema or call in sick to stay home and binge a series.”
In addition to Eid’s appointment, OEC has promoted Dani Hayek from content coordinator to Associate Development Producer. Of Hayek’s appointment, OEC Partner and Executive Producer, Dan Lake says “From their first day at OEC, I could tell that Dani had a creative instinct that combined the ability to flesh out a story with an understanding of what stories must be told right now. When they recently pitched a horror/comedy about a Gen-Z assistant killing off a boss, I knew it was time for them to be promoted… In all seriousness, Dani has a unique, zeitgeist-infused voice that comes through in every project OEC develops – oh, and we’re now pitching out their boss-killer feature.”
Orange Entertainment Co. was formed in 2019 and has produced features and series across both scripted and unscripted. 2024 was the company’s biggest year of release, with
the feature comedy Audrey and queer horror In the Room Where He Waits hitting cinemas (both films featured in The Guardian Top 10 Australian Films of 2024), as well as the broadcast premiere of ABC Comedy White Fever from creator, writer and actor Ra Chapman. OEC was recently nominated for the Screen Producer Award’s Breakthrough Business of the Year award.
