by FIlmInk Staff
Deal brings four new SCREENX auditoriums to Australia and New Zealand, cementing EVT’s position as the premium format leader in ANZ.
EVT, owners of Event Cinemas, the largest multi-brand movie exhibitor across Australia and New Zealand and the first to bring SCREENX to Australia, today announced four new SCREENX locations, expanding their multi-year partnership with CJ 4DPLEX, the world’s leading producer of premium cinema formats and immersive theatre experiences.
The new SCREENX locations will open at Event Cinemas Bondi (Australia) and Event Cinemas Albany (New Zealand) with a third and fourth Australian location to be announced. The additions will bring the total number of SCREENX auditoriums on the Event Cinemas circuit to eight, reinforcing EVT’s commitment to offering audiences the very best in premium cinema experiences.
SCREENX is the world’s first multi-projection cinema format, expanding select scenes of a film beyond the traditional frame and onto the side walls of the theatre to create a 270-degree panoramic viewing environment. By surrounding audiences with imagery curated specifically for the format, SCREENX places moviegoers at the centre of the story and delivers a theatrical experience that cannot be replicated at home.
This expansion builds on an existing and growing collaboration between EVT and CJ 4DPLEX. EVT already operates eight multi-sensory 4DX auditoriums across its network, further deepening a partnership that continues to raise the bar for immersive cinema in the region.
“Premiumisation is at the heart of our cinema strategy, and this expansion with CJ 4DPLEX reflects that. Today’s moviegoers are seeking out experiences that go beyond the movie, and SCREENX delivers this with a 270-degree, fully immersive format that simply can’t be replicated anywhere else. Bringing four new SCREENX locations to Event Cinemas is about staying obsessively close to what our customers want. We’re proud to be the premium format leader in Australia and New Zealand offering Gold Class, Junior, V-MAX and Boutique, as we continue to bring our customers world class formats such as SCREENX, 4DX and IMAX, with more to come.” – Carmen Switzer, Director of Entertainment, ANZ, EVT.
“This expansion is a defining signal of where premium cinema is headed on a global scale,” said Don Savant, Chief Business Officer & Chief Marketing Officer of CJ 4DPLEX. “Australia and New Zealand have long stood among our most dynamic and loyal markets, and these four new SCREENX installations speak to an undeniable and growing demand for immersive theatrical experiences that cannot be replicated anywhere else. EVT has consistently shown they know how to deliver for today’s moviegoers. Together, we’re redefining cinema to a whole new level.”
All four SCREENX auditoriums are expected to open by Christmas this year, ahead of THE blockbuster summer season. Further details on opening dates will be announced in due course.
Event Cinemas offers Australia and New Zealand’s most extensive range of premium cinema experiences and seating options including recliners, private boxes and double daybeds. Alongside SCREENX and 4DX, guests can choose from V-MAX, the biggest screen and sound experience in the house, Gold Class, with recliner seating and in-cinema dining, Junior which brings a specially designed cinema experience for families, Boutique, an intimate, design-led experience, or IMAX, the world’s biggest cinema screens with crystal clear picture and pristine sound. With formats and seating options to suit every occasion, Event Cinemas continues to set the standard for premium exhibition across the region.
