Perfect Black Is The New Black
Welcome to the next step in the evolution of TV technology.
As production quality in television programming continues to get better and better (hello Game of Thrones!), and movies become more visually astounding every year, it has become the job of electronics companies to not only keep up, but also to lead the way. Always a pioneer when it comes to television, LG has now gone one better with the OLED TV, a culmination of decades of cutting edge innovation. Perfect Black Contrast Ratio is considered the key indicator of picture quality, and the LG OLED TV has self-lighting pixels that can switch off completely to achieve perfect black for infinite contrast, so images come alive with breathtaking detail, literally popping off the screen. LG OLED TVs display a wide gamut of accurate colours, and because colours look best against a pure black background, images are now more vibrant and detailed.
The testimonials are already coming in thick and fast, and they’re from people who should know. Already marked as the next female filmmaker to watch, Ana Lily Amirpour’s debut feature, A Girl Walks Home Alone At Night – a surreal, black-and-white vampire fable beyond compare – is literally a study in contrasts, a chiaroscuro waking nightmare that redefines the horror genre. “It’s pretty phenomenal,” Ana Lily Amirpour says of the LG OLED TV. “I watched my film in the middle of the afternoon in my living room, which is a really bright room with a lot of sunlight, and I could see everything. It was the same as if I’d watched it in a dark movie theatre.” The LG OLED TV also played into the film’s rich, moody colour palette. “A perfect black isn’t just black…it’s got everything in it,” adds Amirpour. “A true, deep, Clint Eastwood-style black is not just black. It’s full of depth and colour. You should be able to see so much in a real, true black.”
Another filmmaker that knows the true power of on-screen darkness is producer, Michael Uslan. In fact, he was so incensed as a child by the candy colours of the sixties-era, Adam West-starring TV series, Batman, that he optioned the rights to the famous crime fighter, and helped guide Tim Burton’s gloriously gothic, black-hued interpretation of the character to the screen in 1989. And the rest is movie history! “Many people are mistaken in thinking that black represents only evil in the world of superheroes,” says Michael Uslan, who has worked on a number of Batman animated films, video games, and features, including Christopher Nolan’s Dark Knighttrilogy and Zack Snyder’s upcoming Batman v Superman: Dawn of Justice. “More recently, we have seen superheroes who are immersed in what they perceive to be a world of darkness. It is that internal darkness that creates what we today call dark superheroes. It separates them from other superheroes who come from other planets, or who were bitten by insects, or those who are the result of an experiment of science that’s gone mad. They’re totally different.”
This internal and external darkness is perfectly captured on the LG OLED TV, with the films’ shadows taking on a depth and texture hitherto unseen on a home television screen. On top of that, the LG OLED TV’s incomparable picture quality holds up even from wide viewing angles, so you’ll get a great view no matter where you’re sitting, while its ultra-thin, light design boasts an elegance and subtlety that work just as well on a tabletop as they do wall-mounted. But with this stunning television, it’s the picture that really sets it apart from the pack. “Perfect black creates perfect colour,” says Michael Uslan. “Perfect colour ultimately defines perfect black. It’s impossible to call every shade of darkness ‘black.’ Perfect black is the portal to perfect colour. It’s yin and yang. The secret of the universe…the harmony and the balance…black and white…brightness and darkness…the brightness casting itself through the darkness. Perfect black creates perfect colour. Perfect colour ultimately defines perfect black.”
