by FIlmInk Staff
BBC Studios has appointed Liz Baldwin as Senior Vice President, Head of Streaming & Channels, Australia and New Zealand (ANZ). Baldwin will commence her role on 31 August and will report to Robi Stanton, President Media & Streaming and General Manager, APAC, BBC Studios.
In this newly created role, Baldwin will lead BBC Studios’ streaming and channel strategy across Australia and New Zealand, driving growth, audience engagement and continued expansion of the company’s digital footprint. She will oversee the performance and evolution of BBC Studios’ streaming platforms and channel portfolio – including BBC-branded linear services and BritBox Australia – working closely with regional and global teams to deliver compelling content experiences to audiences.
Baldwin is a highly accomplished executive leader with a strong track record of end-to-end digital platform management and full P&L responsibility. Known for delivering significant business growth, she combines expertise across leadership, technology, product, media and streaming with a deep commitment to inclusive leadership, building high-performing teams and fostering environments where diverse ideas can thrive.
Robi Stanton, President Media & Streaming and General Manager, APAC, BBC Studios said, “Liz is an exceptional leader with deep expertise across streaming, digital strategy and transformation. Her ability to combine commercial discipline with innovation, alongside her passion for building strong, inclusive teams, makes her a perfect fit for this role. As we continue to evolve our streaming and channels business in ANZ, Liz’s leadership will be instrumental in delivering our ambitions.”
Liz joins from Tapt Media (formerly a division of Nine), where she is currently Head of Digital Growth & Strategy, driving audience and revenue growth across digital platforms. Prior to this, Baldwin served as Senior Vice President, Head of Streaming (General Manager – Digital and Streaming) at Paramount Australia & New Zealand, where she led large-scale streaming and digital transformation initiatives.
Liz Baldwin said, “I’m thrilled to be joining BBC Studios at such an exciting time for the industry. BBC Studios’ commitment to world-class content, combined with its growing streaming and digital ambitions, creates a fantastic opportunity. I look forward to working with the team to grow audiences, strengthen partnerships and continue delivering exceptional experiences for viewers across Australia and New Zealand.”
Baldwin’s appointment underscores BBC Studios’ continued investment in digital growth and innovation, and its commitment to strengthening its position in the evolving media and streaming landscape across the ANZ market.
