by FilmInk Staff
The use of AI-generated content by mainstream media is on a steady incline, exacerbating an exponential erosion of trust in information. The Australian Association of Voice Actors (AAVA) calls on the Australian government to mandate the labelling of all AI-generated content.
According to AAVA President Simon Kennedy “This technology has come so far, so quickly, that many people won’t know if the announcer on the radio, the voiceover convincing them to buy something, or even the news they’re listening to, is actually human. Transparency is crucial”.
In addition for previous calls for Identity Protections for all Australians (outlawing the creation of AI voice clones and deepfakes without informed and explicit consent), AAVA believes the public should be given the opportunity to scrutinise AI-generated content in real-time, not be left feeling tricked.
“We all deserve to choose if we want to engage with content that isn’t human-created,” says Teresa Lim, Vice President of AAVA. “Use of an AI-generated radio announcer by the ARN network recently led listeners to believe that a woman of Asian decent was on-air. Neither was true, it wasn’t even a human. This was only disclosed when the truth was uncovered by a journalist”.
Alistair Lee is AAVA’s disability advocate and a blind voice actor. “Stating up-front that something is AI is essential for those us who are more vulnerable. For people who can’t read a disclaimer on the bottom of a screen, it also needs to be audible. I have a keener sense of hearing than most, but even for me it’s getting harder to tell what’s real and what isn’t”.
See examples of how AI labelling could look here:
AAVA asks the Australian Government to establish regulatory change to introduce mandatory explicit labelling and watermarking of AI-generated audio, visual and written content into all broadcast and advertising codes of practice.
Through the simple act of labelling all AI-generated content, you will ensure transparency in the unethical exploitation of all Australian creators, plus alert Australian citizens to possible misinformation, and the absence of human creativity.
