Send your pre-loved Toys on a new adventure at Reading Cinemas

by FIlmInk Staff

The Walt Disney Company Australia has teamed up with Save the Children and Reading Cinemas to support a Toy Rehoming initiative where Australians can donate their quality, pre-loved toys to help children in need.

Disney and Pixar’s Toy Story 5 themed donation booths will be in place in the foyer of Reading Cinemas around Australia ready to accept gently used toys, books, puzzles and games in good working condition.

Donated toys will set out on a new adventure to help Save the Children create a world where every child has a safe and happy childhood.

Save the Children op shops save countless toys from landfill each year, helping to create a more sustainable future while raising funds to support their life-changing programs.

Save the Children Australia’s CEO, Mat Tinker, said: “Save the Children is proud to team up with The Walt Disney Company Australia and Reading Cinemas to help children in need across the country.

“When toys are donated, they begin new adventures through our retail stores all over Australia, helping to raise vital funds for Save the Children’s life-changing work in the process.

“In particular, this initiative will support our Play2Learn program, which uses guided play to build early literacy and numeracy, strengthen social and emotional skills, and nurture the confidence, curiosity and resilience children need to thrive at school and in life.

“By investing in play, we are helping create brighter futures for children, families and communities.”

The Walt Disney Company Australia and New Zealand CSR Senior Manager, Kate Brent, said: “We’re proud to support this toy donation drive with Save the Children and Reading Cinemas. Disney and Pixar’s Toy Story films are beloved with characters who hold a special place in the hearts of generations. This initiative gives kids in need the opportunity to experience the wonder of toys and to enrich their lives through imaginative play.”

Reading Cinemas Australia & New Zealand’s Managing Director, Mark Douglas, said: “Reading Cinemas Australia is proud to join with The Walt Disney Company Australia and Save the Children on the Toy Rehoming project to help make a meaningful and positive impact in our community.

“Our cinema teams look forward to collecting toy donations on their behalf to help make play possible for every child regardless of their circumstances.”

To learn more about the Toy Rehoming project, contact your local Reading Cinema or visit

https://readingcinemas.com.au/pages/toy-story-5-rehoming-project

So, come on Australia, open that old toy chest and get involved in rehoming toys for kids to enjoy, in celebration of Disney and Pixar’s “Toy Story 5” only in cinemas June 18.

Recommended donations include: