Sony’s unique Scene tradeshow returns as SceneScape with a new and exciting program for 2025

by FilmInk Staff

Sony Australia has announced the return of SceneScape, formally known as Scene tradeshow. SceneScape returns to Sydney’s iconic White Bay Power Station on Saturday 20 and Sunday 21 September 2025 – bringing to life a content creator’s playground.

Imaging range and connect with Sony’s Product Specialists and Advocates. The new look ‘Hub’ area has been designed with connection in mind. A bigger footprint allows for more gear and more opportunity to connect.

The Hub space will also be home to merchandise and product sales.

Interactive Demonstrations

Each demonstration has been designed for creativity to explode without boundaries. Sony has covered traditional and experimental so there will be something for all.

Kids With Cameras

Digital Imaging Ambassador, Craig Parry, will lead Sony’s first ever kids-focused camera workshop. Aimed at children aged 8-14, Craig will educate junior attendees on photography fundamentals in a fun and exciting way.

Live Action Film Set

In collaboration with BRAVIA, Sony will bring to life BRAVIA’s ‘Lens to Living Room’ campaign. On display and in-action will be Sony’s range of Pro Cinema Line cameras including, Venice II, Burano, FR7 and FX6. Two-time ACS Gold Tripod Award winning DoP, Liam Brennan will be on set directing this demonstration.

Live Podcast Studio

Established in 2025, Sony Australia launched its first podcast, The Full Frame, – produced by 27 Project. In the Live Podcast Studio, attendees can experience what it’s like to be a podcaster and meet the team behind The Full Frame. On show will be a range of Sony’s professional audio products including C-80 Microphone, MDR-MV1 and MDR-M1 headphones.

27 Project have partnered with Sony to bring this activation to life.

Play Zone

In collaboration with PlayStation, the Play Zone offers an escape into your favourite games. Experience optimum gameplay on the latest PlayStation tech paired with a Sony BRAVIA.

Talks & Panels

Over 30 industry professionals, including Sony Ambassadors and Advocates will be taking the stage to inspire and educate attendees. The Main Stage program has been curated covering a versatile topic range within the niches of photography, videography, filmmaking and content creation.

Workshops

A new addition to SceneScape 2025 is the Workshop Zone. A multi-purpose space designed to house, tutorials, demonstrations & hands-on workshops all led by over 15 of Sony’s Advocates, Ambassadors and industry professionals.

Partners

Sony’s partners activating at SceneScape 2025 include: