by FIlmInk Staff
FILMMAKER BROTHERS, PABLO AND JUAN LARRAIN, LAUNCH PIJAMA; A GROUNDBREAKING NEW STREAMING PLATFORM EXPANDING GLOBAL ACCESS TO UNDISTRIBUTED FILM
The Acclaimed Filmmakers join Award-Winning Executive Creative Director, Cristian Jofre in Launching a Filmmaker-First TVOD Platform for Independent and Undistributed Films
pijama announced the launch of its groundbreaking new streaming platform designed to dramatically expand access to independent and undistributed films worldwide. The TVOD platform enables filmmakers and producers to upload their films directly, select release territories, set pricing and run fully integrated digital marketing campaigns all in one place.
pijama is the first platform of its kind to give creators a direct reach to global audiences without traditional gatekeepers, while offering viewers unprecedented access to films that would otherwise remain unseen.
Founded by acclaimed filmmakers Juan de Dios Larraín and Pablo Larraín, alongside award-winning Executive Creative Director Cristian Jofre, pijama reflects a lifelong commitment to film and a reimagining of how stories reach audiences around the world.
“We are excited to launch a new model of film distribution. Thousands of filmmakers never reach audiences due to traditional distribution barriers. The platforms just can’t take all the films that are made, and this is about democratizing access,” Pablo and Juan Larraín said in a joint statement. “Eighty percent of films never get distribution, and we see a cultural crisis rooted in the end of physical media and the current logic of the market. We ask ourselves how audiences can see most of the films that played festivals like Sundance, Berlin, Cannes, Venice, and Toronto last year when, in most cases, it simply isn’t possible. Even many films by great filmmakers from the past are no longer accessible. It’s crazy. We want to create a simple but effective bridge between the filmmaker and the audience.”
“At a time when access to cinema is increasingly fragmented, pijama addresses the long-standing gap in the film industry by providing filmmakers a direct, global distribution path,” said Cristian Jofre. “Built by filmmakers for filmmakers, pijama exists to open global access to undistributed films, empowering creators and audiences through a platform that prioritizes discovery and equity, and I’m humbled to be part of this transformative journey.”
For a flat fee of $100, filmmakers can upload, encode, store and stream a film for two years. Rental pricing can be set between $3.99 and $9.99, granting viewers a 72-hour viewing window over 30 days. Audiences can rent films worldwide, with 80% of revenue paid directly to producers, sales agents and distributors after transactional costs and applicable taxes.
The platform operates as a transaction OTT platform with a pay-per-view model, specifically focused on films without territorial distribution on major streaming services, prioritizing transparency, affordability and creative control. pijama is where global storytelling meets modern access.
Access for Filmmakers:
- Direct global access: Upload, distribute and monetize films worldwide without intermediaries
- Creator-first economics: Transparent revenue share with 80% paid directly to stakeholders
- Full control: Set pricing, territories and release windows independently
- Built-in marketing: Structure and manage campaigns directly in the pijama dashboard including social assets, placements, budget and timelines
- Actionable insights: Real-time performance analytics on viewership and sales across territories
Access for Audiences:
- Access to unseen films: Discover independent and undistributed titles unavailable elsewhere
- Flexible viewing: Affordable pay-per-view rentals with no subscription required
- Diverse catalog: Commercial and arthouse films, documentaries, regional cinema and new narratives at your fingertips
- Premium user experience: High-quality streaming with multilingual subtitles, dubbing and simple secure payments
The platform is now available across Apple TV, Roku, Amazon Fire TV, Smart TVs, iOS, and Android. For more information or to get started, visit pijamafilms.com and follow @pijamafilms on Instagram, TikTok, X and YouTube.
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About the Founders
Pablo Larraín
Esteemed Chilean director, producer and screenwriter, Pablo Larraín, gained international acclaim for his 2012 Oscar nominated Best Foreign Language Film nomination for “No”. In 2016, he directed the three-time Oscar nominated film, “Jackie”, starring Natalie Portman and in 2021, directed the psychological drama “Spencer”, earning lead actress Kristen Stewart an Oscar nomination. Larraín co-founded Fabula, an independent production company whose mission is to create and produce feature films, documentaries, and TV series with a unique and daring vision, exploring new ways to tell stories and push the boundaries of the film industry. Among his other credits are Oscar winner “A Fantastic Woman”, Oscar nominee “The Eternal Memory”, Venice Film Festival’s Best Screenplay ”El Conde”, “Maria” with Angelina Jolie, HBO’s “Prófugos” and Apple TV’s “Lisey’s Story”.
Juan de Dios Larraín
Born in Santiago Chile, Juan de Dios Larraín is a lawyer, MBA, and founding partner of Fabula alongside his brother, Pablo Larraín. With offices located in Chile, Mexico, Spain and the US, Fabula is an independent production company whose mission is to create and produce feature films, documentaries, and TV series with a unique and daring vision, exploring new ways to tell stories and push the boundaries of the film industry. As a leading producer in Spanish-speaking cinema, Larraín has produced over 46 films and 13 TV series including Oscar-nominated “No” in 2012, Oscar-winner “A Fantastic Woman” in 2017, Goya-winner “The Eternal Memory” in 2023 and Oscar-nominated “Maria” in 2024. Larraín’s TV credits include HBO’s “Prófugos”, Netflix’s “Baby Bandito”, “42 Days of Darkness” and “El Presidente”, along with Apple TV’s “Midnight Family.
Cristian Jofre
Cristian Jofre is an award-winning Executive Creative Director known for his global impact in advertising, branding, and design. Over more than 15 years at MTV Networks International, he rose to SVP Marketing & Creative Director, leading creative strategy for nearly 100 channels worldwide and building an international network of design studios. Following his success at MTV, Jofre joined VICE Media to spearhead the global launch and creative direction of the VICELAND brand, overseeing marketing, content, and digital teams across multiple territories.
