The American Meme
Paris Hilton, Josh Ostrovsky, Kirill Bichutsky, Brittany Furlan, Hailey Baldwin, DK Khaled, Emily Ratajkowski
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…genuinely informative and interesting or, in its depiction of the weapons-grade vacuity of its subjects, is actually just terrifying and galactically disheartening?
Like some visitation of a harbinger of a coming apocalypse that is starting to seem more-and-more like something we deserve, the documentary The American Meme explores the rise of the Instagram celebrity, the ‘influencer’ and in particular, a cross-section of Insta-celebs who’ve gained an insane amount of notoriety through shameless self-promotion in social media.
Musician and producer DJ Khaled, an affable personality who documents his daily rituals and combines self-promotion of himself as a brand.
Kirill Bichutsky, known to his 1.1 million Instagram followers as @slutwhisperer. He lives the kind of Girls Gone Wild, party-every-night lifestyle that would be the daily routine of a cashed-up, feckless, misogynist douchebag. Curiously though, at his core, Kirill seems tormented by the utter emptiness of his fame and ultimately sees the party-boy reputation he’s constructed as being an impediment to moving on to a different career and phase in his life, mainly because of the gargantuan legacy of his digital footprint. If you search his name online, all that appears are reaction-baiting boorishly sexist memes, such as selfie shots of Bichutsky wedging his head between hundreds of different women’s naked backsides and breasts or numerous images of the Russian American bon vivant spraying champagne in the faces of a plethora of glazed-eyed women. By celebrating this debauched lifestyle, he’s become a social media celebrity though even he himself seems innately aware that it will dry up sometime soon, faster than you can say ‘vine’.
Brittany Furlan is an actress and comedian who built a huge following on Vine with little mini comedy clips and character skits, only problem was Vine closed its doors. Furlan’s self-promotion has seen her gain small movie roles and development deals for TV comedy shows.
Josh Ostrovsky goes by the twitter name @thefatjew and has likewise established himself as a personality unattached to any kind of comedy or acting career, though he will most likely move into those areas.
Capping off all of these personalities is the one who really started this: Paris Hilton. Having established perfume and fashion accessory lines, she has built her own huge pile of cash on which to cry herself to sleep at night. These days, Paris exploits her fanbase on social media as something of a rent-an-acolyte as she visits international cities and DJs at various parties and events. Paris Hilton is nothing if not a businesswoman, seemingly possessing an almost Warhol-esque sense of the pop culturally relevant (Warhol is something of a touchstone for her), she rides a self-obsessed wave of narcissistic branding which no doubt rubbed-off on her former assistant, Kim Kardashian West.
Frankly, we are not entirely sure if this documentary is genuinely informative and interesting or, in its depiction of the weapons-grade vacuity of its subjects is actually just terrifying and galactically disheartening.