Village Cinemas to Launch ‘Australia’s first and only 4DX Cinema Experience’

October 4, 2017

Australia’s very first four-dimensional, 4DX cinema is set to open at Village Cinemas Century City in Melbourne’s south-east on Thursday 26 October 2017, just in time for the release of Thor: Ragnarok.
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Village Cinemas to Launch ‘Australia’s first and only 4DX Cinema Experience’

Australia’s very first four-dimensional, 4DX cinema is set to open at Village Cinemas Century City in Melbourne’s south-east on Thursday 26 October 2017, just in time for the release of Thor: Ragnarok.

The 4DX cinema will amplify the normal cinema-going experience introducing for the first time specially designed motion chairs that will move the audience to match the action on screen, and environmental effects such as wind, bubbles, fog, scent and lighting work in synchronism to bring the big screen to life.

Widely considered to be one of the biggest innovations in cinematic technology to date, 4DX is the fastest growing cinema concept in the world.

Immensely popular across Asia and America, Australian audiences will now have the opportunity to enjoy the biggest film blockbusters as part of a whole new cinematic
experience.

General Manager of Sales and Marketing, Mohit Bhargava, said: “We are continuously looking for ways to innovate, and build on our commitment to delivering a world of movie experiences to our guests that makes the movies more meaningful at the cinemas’

“4DX will transform the way our guests will enjoy films and we’re so pleased to bring this opportunity to our customers, first. We have no doubt it’ll be an exciting experience for cinema buffs and families.”

Adrian Witcombe, Head of Innovation & Strategy, said: ‘’ Our goal is to create memorable movie experiences, and 4DX harnesses the very latest in film exhibition technology to do just that. 4DX allows the audience to feel the film as it is happening, and provides a sensory cinematic experience unlike anything that can be had at home.”

Additional upcoming titles screening in 4DX at Century City will include Justice League (November 16), Star Wars (December 14) and Jumanji (December 26)

Village Cinemas now offers an array of cinema options including: • Gold Class, Village Cinemas introduced the first premium cinema offering to the
world in 1997. The luxurious movie experience includes recliner seating and full food and beverage service provided by dedicated wait staff.
• Vmax launched in 2007, the perfect destination for blockbuster films, with bigger seats, bigger sound, and a bigger screen.
• Vpremium opened its doors in 2015 as the perfect date night option. It features premium coupled seating, complimented by a diverse menu offering, this
concept is fully licensed and bridges the gap between Gold Class and the traditional cinema.
• Cinema Europa opened in 1998, tailored for the true film connoisseurs, with a focus on screening more up market art house products.
• Vjunior, Australia’s first kids concept cinema: a cinema for kids, designed by kids.
• Traditional, the original, which started Village’s journey 62 years ago, for every movie lover to enjoy.
4DX will initially land at Village Cinemas Century City, Glen Waverley, with plans to extend to additional locations.
Village Cinemas 4DX will be open to the public on Friday October 27, with Adult tickets starting at $30.
For more information and ticket availability visit: www.villagecinemas.com.au/4dx

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