VILLAGE CINEMAS THE FIRST MAJOR CINEMA CHAIN TO FORMALLY PARTNER WITH OPEN CAPTIONS AUSTRALIA

September 12, 2019

Village Cinemas has partnered with Open Captions Australia, making them the first major cinema chain to partner with the volunteer run organisation and formalise an always-on open captions program, providing regular sessions across Victoria.
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VILLAGE CINEMAS THE FIRST MAJOR CINEMA CHAIN TO FORMALLY PARTNER WITH OPEN CAPTIONS AUSTRALIA

Village Cinemas has partnered with Open Captions Australia, making them the first major cinema chain to partner with the volunteer run organisation and formalise an always-on open captions program, providing regular sessions across Victoria.

Open Captions Australia is a volunteer-run organisation formed in 2013 aimed at improving accessibility in cinemas across the country. Open Caption films allow patrons to enjoy their favourite films with text and sound descriptions displayed on screen.

Open Captions benefits all walks of life, from the deaf, hard of hearing, senior citizens, children learning to read, and people for whom English is a second language. People on the Autism sprectum are also known to benefit from open captioned movies.

After a successful trial across Jam Factory, Sunshine, Knox, Morwell, Bendigo, Albury and Shepparton, the regular open captions program at Village Cinemas has been extended to additional locations, including Southland, Eastlands, Plenty Valley, Geelong and Launceston.

To celebrate the parthership, Village Cinemas will be running a special Open Captions Family Screening of Dora and the Lost City of Gold on Sunday, 22nd September, in conjunction with the National Week of Deaf People.

Nic Robin, General Manager Marketing at Village Entertainment, is immensely proud to be involved in the initiative.

“It’s important cinema to provide environments that are comfortable and suitable for all of our guests. Simple adaptions to the cinema and the film make a world of difference to those who may have previously found it difficult to enjoy one of Australia’s most loved pastimes.

“At Village Cinemas, we’re passionate about bringing a special cinematic experience to our audience beyond the film. We hope this helps everyone to feel welcome and enjoy the magic of movies,” Mr. Robin said.

Bryn Davies, co-founder of Open Captions Australia, said he has praised the leadership that Village Cinemas has demonstrated in formalising a partnership and hopes other cinemas will follow suit.

“Open Captions Australia are extremely pleased with the endeavour and initiative of Village Cinemas to establish themselves as the market leader in Australian cinema industry for accessibility in the cinema, with their extensive Open Caption program across 12 cinema locations on a regular schedule, as well as their sensory friendly and audio description sessions. They have recognised the need to ensure cinemas are inclusive of those that require
important accommodations so that everyone can enjoy the cinematic experience, no matter their background. We applaud Village Cinemas on their fantastic leadership on accessibility Internal use only and look forward to continuing our partnership with them, which started in 2013,” Ms Davies
said.

Tickets to the Open Captions Family Screening are $15 and include a small popcorn and drink.

To purchase tickets or further information on Village Cinemas’ regular open captions sessions, please visit: www.villagecinemas.com.au

For more information on Open Captions Australia, please visit: www.opencaptions.com.au