A new marketing agency founded by two former entertainment executives is challenging the fragmented landscape
“Drawing on years of client-side experience working with the world’s largest media and entertainment brands led us here after searching for an agency that could challenge the status quo with inspired marketing solutions with the bigger picture in mind. We never found that agency, so we created one,” says CEO and Co-founder Toya Worsley.
THE MODERNISTS is a full-service marketing agency experienced in entertainment, lifestyle, wellness, leisure, retail and hospitality sectors. Fusing business strategy and insights along with creative thinking to deliver inspired and effective solutions, whilst challenging the fragmented agency landscape through consolidation of essential marketing services.
THE MODERNISTS consists of an expert team of highly regarded specialists across brand and product strategy, PR, media (paid, owned and earned), activations, events, partnerships, creative and design. The agency is heavily focused on attracting the best talent by supporting inclusiveness and wellness. Recognising the right team for each project is of paramount importance – THE MODERNISTS agile structure allows them to adjust for scale, industry or specialist requirements dependent upon client and project.
Originally founded in 2018 THE MODERNISTS is gaining considerable traction with high-profile clients looking to leverage the team’s experience operating at speed within disrupted industries and 2019 is looking to be the year to cement themselves amongst the big players.
Recently with the ANZ and Singapore launch of new Entertainment Streaming Service iwonder, THE MODERNISTS were appointed as the agency of choice and has handled the go-to-market strategy, paid media, creative and content development, public relations and partnerships. With the integrated output underscoring their full-service offering.
“At THE MODERNISTS we value collaboration above all else. We will act as an extension of your team, to achieve connected thinking and ultimately deliver better outcomes for your business, brand &/or product. This is what makes us unique.” Stacie Beeksma, Managing Director and Co-founder said.