K-Swiss x Clueless
In a one-of-a-kind partnership, K-Swiss and Paramount Licensing have joined forces to create a limited-edition capsule collection inspired by the iconic coming-of-age film, Clueless. The collection will launch on May 17th at Foot Locker, Footaction, Finish Line, and Journeys stores across the US and Canada, Mirapodo in Europe and Australia and kswiss.com for a limited time.
“We are very excited to work on a collection highlighting this movie we all know and love,” said Geoff Nishimoto, K-Swiss Collaborations Marketing Manager. “Clueless is very nostalgic but at the same time is a story that makes perfect sense today. Not to mention the fashion!”
This collaboration sees two variations of the world’s first all-leather tennis shoe through the lens of Clueless protagonist, Cher Horowitz. Heritage tennis meets Cher’s avant-garde 1990s style, as the Classic VN gets decked out in the iconic yellow plaid from the film.
In the first iteration of the collection, the rugged leather upper remains in tonal white with signature K-Swiss features such as the 5-stripes and silver metal D-ring lacing. Complementing the clean upper is a heel mustache adding a pop of color courtesy of Cher’s yellow and blue plaid pattern as seen in the film. A yellow padded mesh interior and Clueless printed plaid EVA sockliner provide ample comfort. The second colorway boasts a textile upper of blue and yellow plaid for a more pronounced take on Cher’s signature look. White laces and silver metal D-rings augment the vibrant yellow upper, while a white padded mesh interior anchors the aesthetic while providing ideal comfort.
“Clueless represented the epitome of ‘90s style, and the film launched memorable looks and iconic quotes that still influence pop culture today,” said Adele Plumail, Senior Vice President, Consumer Products and Licensing, Viacom Nickelodeon Consumer Products. “K-Swiss was the perfect brand to partner on this collaboration, and they have mixed signature elements of both their shoes and the film to create something that is fashion-forward and nostalgic at the same time.”
Both colorways of Clueless Classic VNs rest atop an ultra soft EVA midsole built for everyday wear. For an added ‘90s nod, the shoe is outfitted with a translucent
ice blue outsole which reveals some memorable lingo from the film. This special collaboration also arrives in special-edition Clueless themed shoe boxes and packaging.
Nishimoto concludes, “K-Swiss is an iconic heritage brand that has a particular relevance to 90s-2000s culture, and we’re thrilled to incorporate the look and feel of the movie into a perfectly wearable idea.”
The K-Swiss Clueless collection will be available exclusively at Footlocker and kswiss.com for a limited time.