IWONDER LAUNCHES IN AUSTRALIA
– iwonder is excited to announce that it has launched its groundbreaking streaming service in Australia.
The documentary and current affairs-focused service previously launched to 15 million users via the iflix platform in Southeast Asia, Africa and the Middle East. From today, Australia and New Zealand, along with Singapore, will get iwonder as a direct-to-consumer streaming video on demand service. Programming includes documentaries across the spectrum of entertainment, sports, history, politics, science and technology, religion, music, movies, nature, war and also biographies.
Initially launching with over 500 hours of content, programming will include the politically of-the-moment Alt-Right: Age of Rage, the rags to riches to rags story of a Perth rock band, Meal Tickets, the binge worthy Rolling Stone: Stories From The Edge, a series about the founding of the iconic magazine, Ten Billion, a timely look at population explosion and the challenges we face because of it and Wayne,the improbable and wild true story of the first Australian to win the World Motorcycle Grand Prix, Wayne Gardner.
Crucially, content will be curated to reflect current events. News stories are integrated into the home page, and paired with documentaries and current affairs shows that explore similar themes and related topics. This unique streaming proposition will tap into the cultural zeitgeist in a way no other streaming service in Australia does, enabling users to go deeper into what is going on in the world.
iwonder co-founder and CEO, James Bridges said, “High-quality, engaging stories that give much deeper context into what is happening in the world today will be the bedrock of our service. For example, when students around the world continue to take to the streets to demand a response from world leaders on climate change later this month, iwonder will respond by featuring the news on our home page and pairing content which delves deeper into surrounding issues on climate, politics and activism. iwonder will always focus first on great storytelling that helps us understand more about our world and ourselves. We are passionate about connecting the best of the 30,000 or so documentaries produced each year, so many of which fly under the radar without Hollywood marketing budgets, to audiences that are increasingly migrating to streaming.”
Price is low at AU $6.99 per month, or $69.99 for an annual subscription, and new users will receive one month free. They can watch on their iOS and Android mobile and tablet via the app, on their browsers at http://www.iwonder.com ,and on big screens via Chromecast or Airplay.
Bridges was previously Foxtel’s head of content for On Demand and Presto until 2014 when he moved to Asia as iflix’s founding chief content officer. iwonder co-founders are Mark Bridges, who previously worked at Spideo and other tech start-ups, and former iflix Chief Business Development Officer Andreas von Maltzahn.