Editorial video series created by Australian actor Alex Cubis distributed by Amazon Video in the US
Cubis, who has starred in Australian TV and theatre, wrote the series and produced it with Nix. Cubis explains that the project is, “at the most general level, a deconstruction of narcissistic masculinity” and that it also “speaks to a current climate of disillusionment around masculinity, particularly in regards millennials.”
American filmmaker Joel Nix brought substantial experience in physical production on big-budget shows like Lethal Weapon and Legion to their micro-budget project. “Joel has an awesome ability to get the most out of a small budget and make things look expensive.” Shot on a Red camera by Parker Reininga, the series comes in three parts exploring different themes and totals 10 minutes in content. It is screening at some festivals in its entirety, but some festivals are also hosting one part on their own.
Cubis, who has a combined following of over 100,000 followers on different social media platforms, in-part used a ‘pay with a post’ method to allow viewers to preview the series online before it was picked up for distribution by Amazon Studios.
It’s estimated the series has 500,000 impressions on different platforms with use of the hashtag. Cubis explains, “it’s not a project that we necessarily intended to go viral – I only wanted people who wanted to see it to see it. If it’s out there for everyone to watch on their phones, they make a 4 second judgment of the entire thing and keep scrolling past.”
Amazon Video is a premium on-demand entertainment service. Earlier in the year, Head of Amazon Video Direct Eric Orme also launched the Film Festival Stars Program, explaining: “We’ll be extending Film Festival Stars to the 2018 Sundance Film Festival with an emphasis on global distribution and enhanced bonuses for filmmakers, and look forward to seeing the great films we’ll be able to bring exclusively to Prime members.”
Alex Instagram: https://www.instagram.com/alexjcubis/
Project website: https://www.masculinityincrisis.com/