57 FILMS EXPANDS INTO A NEW HOME AT ADELAIDE STUDIOS
This year, 57 Films is set to complete a large slate of work across TV, film and corporate productions including a 32-episode drama series for Chinese TV, a second series of its highly successful Chef Exchange and large projects for corporate clients based in Australia and China.
57 Films has secured a highly valuable run for Chef Exchange Series 2 with Chinese broadcasters CCTV and QTV to run episodes over four weeks during the Chinese New Year holidays reaching an expected audience in the tens of millions.
The company is also working on a co-production with China’s Qingdao Broadcasting and Television Station titled Soccer Swap, a TV series that will follow a soccer comp between an Adelaide under-14s team and a youth team from China’s Shandong province.
57 Films Founder and Director Paul Ryan said expanding into South Australia’s preeminent TV and film production hub will have significant benefits for us and our clients.
“It will not only put us directly alongside many of our production partners but also give us greater access to the Studio’s state-of-the-art facilities,” said Mr Ryan.
“We’ve maintained a small presence at Adelaide Studios for a few years and expanding our presence is a logical progression for the company.”
A key part of 57 Films growth strategy is to build on its success in China by attracting new Chinese productions to South Australia, and using its Chinese presence and relationships to benefit Australian companies looking to get a foothold in the lucrative export market.
Part of this strategy is 57 Films investment in Chinese channels like WeChat and Weibo through Tencent, which provide access to huge audiences and opportunities for customised productions.
57 Films is working with Australian corporate partners and sponsors, particularly within the food and wine industry, to tell their story through productions like Chef Exchange and custom produced content for Chinese social media channels.
57 Films is a full service Adelaide-based film production company working on films, television and branded content – locally, nationally and internationally. In addition to its new home at Adelaide Studios, the company also has a production office in China.
For more information on 57 Films visit https://57films.com.au