2040 REACHES $1 MILLION AT AUSTRALIAN BOX OFFICE AND HITS STRIDES WITH REGENERATIVE PROGRAMS
Damon Gameau’s 2040 has hit $1 million at the Australian box office, reaching $1,009,999 box office total this morning. The feature documentary had the fourth highest cinema opening weekend of all time for an Australian documentary and is now ranked in the top ten highest grossing Australian feature documentaries ever at the Australian box office.
“To achieve this milestone in just five weeks is a significant outperform; the film remains on more than 50 cinema sites across the country and we expect many more weeks of box office activity,” said Madman Entertainment Managing Director Paul Wiegard.
This significant result for a documentary film has been achieved through a distribution strategy that combined a conventional theatrical release on May 23, alongside an extensive national Q&A tour with Gameau and a ‘free tickets for students’ initiative for its first two weekends through a network of cinemas around the country.
Most importantly, however, are the numerous initiatives beyond the film that are now in action following its release:
- Seaweed: The next (re)generation – A crowdfunding marine permaculture initiative working with The Intrepid Foundation, Climate Foundation and the University of Tasmania to regenerate marine ecosystems in Tasmania and sequester carbon from the atmosphere has raised over $70,000 from public donations, all of which will be matched dollar for dollar by the Intrepid Foundation. www.theintrepidfoundation.org/seaweed-regeneration
- RedGrid intelligent energy grid technology – the film’s impact team has supported the Australian intelligent energy grid company, RedGrid, to help realise how the technology featured in the film can be applied in Australia. 2040 collaborated with RedGrid to open the opportunity for crowd-sourced investment from the Australian public; in 24 hours they received over $550,000 of expressions of interest. www.redgrid.io/investors/
- Ecosia – a search engine that uses its profits to plant trees in seventeen countries around the world saw a significant amount of Australian traffic generated from the 2040 impact campaign. This has resulted in over 1,000 browser installs, over 100,000 searches and 2,719 new trees planted by this traffic. www.ecosia.org
- Cool Australia – 2040’s educational outreach partner, has had 2,875 lesson plan downloads of the initial thirteen available lessons from schools and educators around Australia. An additional five more lessons for secondary science programs have now become available, and the uptake from schools across Australia is expected to continue to grow. www.coolaustralia.org/whats-your-2040/
Filmmaker Damon Gameau reflected on the early success of the film and its impact on audiences: “We could not be happier with the way audiences around the country have supported the film, and the conversations we’ve been able to have with them as a result. Not only have audiences come out in such great numbers, but the passionate way in which they are then following on to spread the word and take action as individuals and groups is inspiring.”
RedGrid CEO Dr Adam Bumpus said: “We are thrilled to be partnering with the 2040 impact team in order to enact meaningful change in how communities access and distribute power in Australia. The first phase of expressions of interest in bringing decentralised, coordinated clean power to Australia has generated a fantastic response, which is a direct result of 2040’s impact on audiences around the country.”
Hannah Wickes, Ecosia Chief Marketing Officer commented: “We’re so excited by the 2040 film and the solutions it shows to tackle the Climate Crisis. Tree planting is the tool nature has given us to fight global warming and the number of people using Ecosia in Australia is on track to double thanks to the work of 2040.”
First premiering at the 2019 Berlin International Film Festival, 2040 received its Australian premiere at the Gold Coast Film Festival and most recently screened as part of the Edinburgh International Film Festival over the weekend.
Directed by and starring Gameau (That Sugar Film), 2040 is a positive and empowering journey to explore what the future could look like by the year 2040 if we simply embraced the best solutions already available to us to improve our planet and shifted them rapidly into the mainstream.
2040 is a GoodThing Productions and Regen Pictures production. Major production investment from Screen Australia, in association with Shark Island Institute, Good Pitch Australia and Diamond Docs. Financed with support from Film Victoria and Cumulus Visual Effects.
2040 will release on disc and digital platforms from August 21.
Visit the website to learn more about 2040 and its Impact programs