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Can Toy Story 3 Win Best Picture ?
Disney/Pixar are rolling out an ambitious advertising campaign in the hopes of swaying voters to consider Toy Story 3 as Best Picture at the 2011 Oscars.
Confident they'll take out the award for Best Animated Feature, Disney/Pixar has announced they've set their sights higher and will do everything they can to get Toy Story 3 a Best Picture win at the upcoming Oscars.
Positive that the high praise reviews they garnered worldwide and their status as the No .1 box-office hit of the year - it's the only animated film to take $1 billion-plus at the box office - counts for something, Walt Disney Studios Chairman Rich Ross asked Deadline this week, "If not this year, and not this movie, when?"
"It's thrilling that there is a separate category for animation and that allows animated movies to be recognised," Ross continued, "but for some reason an animated film has never gotten Best Picture and I always wondered was there not an appetite?"
To help with their goal Disney/Pixar will debut an ambitious advertising campaign this week that features Toy Story characters re-enacting iconic scenes from past Best Picture winners including West Side Story, On The Waterfront, Shakespeare In Love (pictured), Titanic, The Lord Of The Rings: The Return Of The King and Forrest Gump (featuring Tom Hanks' Woody, of course).
Presently there are potentially more than twenty different ads being created but some like Silence Of The Lambs - which features a disembodied Mr Potato Head - are still, unsurprisingly, being cleared.
Even if it just gets nominated (a pretty high chance considering there are, like last year, ten nominees for Best Picture instead of five), Toy Story 3 would be only the third animated film to make it that far after Disney's Beauty And The Beast was a contender for the title in 1991, as was Up this year.
However deserving, the chances of Toy Story 3 triumphing over a picture like the The King's Speech (which has Oscar material written all over it) seem pretty slim. But we wonder which movie we'll remember best in ten years time...
