Screen Australia & X|Media|Lab Showcase the Digital Innovators Behind 'Avatar' & 'Lost'

July 06, 2010 12:07

Screen Australia has announced a key digital event for all screen professionals' diaries: X|Media|Lab: Film X-tended presented in association with the Melbourne International Film Festival’s (MIFF) 37ºSouth Market.

X|Media|Lab: Film X-tended explores what digital can bring to a feature film, with a focus on ‘transmedia’: the use of digital platforms to extend narrative and build interactive content around a linear property. The event features the cross-media producers from the biggest grossing film in the history of cinema, 'Avatar' and the digital pioneer behind 'Lost'. Apps, online extensions and Alternate Reality Games will be explored as ways of extending the narrative and reach of the film.

“Digital technology offers filmmakers enormous opportunities across creative, marketing and business,” said Martha Coleman, Screen Australia’s Head of Development. “With this event Australian film and television practitioners will have the opportunity to learn from and work with the world’s leading transmedia pioneers. If you have a film idea in development – be it documentary, animation, sci-fi, horror, rom-com or drama – X|Media|Lab: Film X-tended is an event not to be missed!”

Film, screen and digital media professionals are invited to attend XML: Film X-tended Pro Day Conference on 28 July at the Australian Centre for the Moving Image.

Find out more information and register for one of the limited conference places or apply to attend the Lab at www.xmedialab.com

Contact details:

Location: Melbourne (VIC)

Contact: X|Media|Lab

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